⭐ What Is NonPPC? Let’s make this clear once and for all. NonPPC = PPC — just without the cost. It’s exactly like Google Ads or Facebook Ads. Your product listings appear. Shoppers click. They land directly on your store. Everything works exactly as you’d expect from a PPC campaign — targeting, tracking, performance — except you don’t pay for clicks. This is not a marketplace. Not a classifieds board. Not a downgraded version of digital ads. NonPPC is a fully functioning advertising network — built by advertisers, for advertisers — where clicks are free and sellers stay in control. If you’ve ever paid for Google PPC, you already understand how NonPPC works. We just removed the one part that makes it unsustainable: the cost. So if you’re wondering what NonPPC is, remember this: 👉 It’s just like Google Ads — except you never pay for clicks.